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Maximize Engagement with Email Marketing Strategies
Email marketing remains one of the most powerful tools for hospitality businesses to connect with guests, promote offers, and drive bookings. But simply sending emails is not enough. You need to maximize engagement to see real results. When your emails capture attention and inspire action, you boost your chances of turning readers into loyal customers. I’m here to share practical, easy-to-apply tips that will help you get the most out of your email campaigns. Engagement means
Jim McGinnis
Oct 135 min read


Maximizing Success in Hospitality The Big Five for Marketing and Operations
The Hospitality Big Five represents the foundation of the hospitality industry, encompassing Lodging, Food & Beverage, Travel & Tourism, Entertainment, and Recreation.

Jim McGinnis
Aug 1310 min read


Boost Your Hotel's Visibility with SEO
In today’s digital world, having a stunning hotel is not enough. You need to make sure your potential guests can find you online. That’s...

Jim McGinnis
Aug 55 min read


Top 10 Digital Hospitality Marketing Trends to Watch
The shift toward a digital-first approach has been accelerated by advancements in technology and evolving guest expectations

Jim McGinnis
Aug 510 min read


Understanding the Slow Season in Hospitality: Strategies for Success
Understanding the particular factors that influence your business's slow season is essential for developing effective strategies to mitigate its impact

Jim McGinnis
May 1810 min read


Hotel Marketing Trends to Watch in 2026
The integration of cutting-edge technologies and the evolving expectations of a digitally literate audience are driving new trends that will redefine how hotels market their services. This period will witness an increased focus on personalization, technological innovation, and eco-conscious practices, all of which aim to create a seamless and engaging guest experience.

Jim McGinnis
Apr 289 min read


Key Reasons to Maintain Brand Consistency in Hospitality
A consistent brand image signals reliability and professionalism in the hospitality industry.

Jim McGinnis
Nov 4, 20246 min read


Digital Hospitality Marketing Trends to Watch in 2025
In 2025, innovative marketing strategies will be pivotal in shaping how hotels and resorts connect with their guests

Jim McGinnis
Oct 28, 202410 min read


Boost Your Hospitality Website with Proven SEO Techniques
For hotels and resorts, mastering SEO (Search Engine Optimization) is essential for attracting guests online

Jim McGinnis
Sep 2, 202410 min read


Let's explore six current social media trends that are reshaping hotel marketing strategies in 2024 and beyond.
In the ever-evolving world of Hospitality Marketing, staying on top of the latest trends is essential for hotel marketing

Jim McGinnis
Aug 16, 202410 min read


The Art of Boosting Revenue with Hospitality Marketing
In the competitive world of hospitality, effective marketing strategies are essential for driving revenue and staying ahead

Jim McGinnis
Jul 11, 20246 min read


Rising Trend: Short-Form Video in Hotel Marketing
delve into the power of short-form video in hospitality marketing, explore key platforms for success, provide tips on crafting engaging vide

Jim McGinnis
Jun 27, 20248 min read


How Google Rates Your Hotel Website Based on User Experience
When it comes to hotel marketing, one of the most crucial aspects to consider is the user experience (UX) of your hotel website.

Jim McGinnis
Jun 22, 202412 min read


How to Boost Your ROI with Mobile-Focused Digital Hospitality Marketing
Intro In the fast-paced world of hospitality marketing, staying ahead of the curve is essential for success. With the increasing use of...

Jim McGinnis
Jun 4, 202410 min read


Recover Lost Sales: Funnel and Drip Campaigns for Cart Abandonment in Digital Hotel Marketing
In the hospitality sector, cart abandonment occurs when potential guests initiate the booking process by adding reservations or services to

Jim McGinnis
Apr 24, 20246 min read


Achieve Successful ROI with Effective Digital Hospitality Marketing Strategies
In today's digital age, the success of a hospitality business greatly depends on its online presence and marketing strategies. With the...

Jim McGinnis
Apr 9, 20246 min read


Why Your Hotel Needs to Embrace Social Media in Digital Hospitality Marketing
Intro In today's digital age, it is essential for hotels to utilize social media as a key component of their digital hospitality...

Jim McGinnis
Mar 26, 20246 min read


2024's Best Practices for Successful Digital Hospitality Marketing
This comprehensive guide will walk you through the best practices for successful digital hospitality marketing

Jim McGinnis
Mar 11, 20248 min read


Key Success Factors in the Realm of Digital Hospitality Marketing
Key Success Factors in the Realm of Digital Hospitality Marketing

Jim McGinnis
Mar 9, 20248 min read


The Future of Digital Hospitality Marketing: Insights from Expert Jim McGinnis
In this blog post, we'll explore his predictions for the industry and how businesses can stay ahead in 2024 and beyond.

Jim McGinnis
Dec 27, 20237 min read
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